Customers
We are all customers, so this should be easy. What are the key things you care about when it comes to spending your money? Here are a few that come to mind (in no particular order)
- Value - is what i'm getting worth what i'm paying?
- Service - did I enjoy my experience with this business?
- Convenience - how easy was making the purchase?
- Speed - how quickly can I get this item?
- Price - how much do I need to spend to get this item?
- Quality - is the item high quality or is it cheap?
Think about how each of these plays into every single purchase you make. These are some of the key drivers of why we buy what we buy and where we buy what we buy (try saying that 5 times fast). So if we were to sweeten the deal on any given purchase, what is the best one of those characteristics to focus on? We think all of them.
Scannibal isn't just about getting a lower price or about getting more value for your dollar, it's also about experiences. When we get into habit or we get pulled in by loyalty points a business gives us AFTER we spend money, we start to limit our options. We get pulled into the big chains and the corporate warehouse stores which isn't always a bad thing, but they are spending lots of money to keep us from seeing whats out there.
Take People's Market here in Denver. One of the freshest, friendliest, most affordable little grocery stores in Denver and they have to compete with huge stores. Our goal isn't to keep you from shopping at large corporate chains, but rather to enable the small businesses with better goods and services to give you an invitation to break out and try something new.
Businesses
Business seems fairly cut-and-dry on the surface: make money. That is the ONLY goal, right? Wrong. While making money is important, the people that involved in making that business happen are far more important. Think about when you go to work all day. You work, they give you money. For you it is a positive cash flow transaction but for everyone else, the place you go to work is just a business like any other. Businesses want and need to succeed not only to make a profit and grow, but to support the family of employees they have making it tick. At their core, most businesses are about people and we think helping businesses succeed is about as close as you can get to helping the employees directly.
However, It's easy to think that anything that creates competition is bad. In reality, competition is actually vital to how our economy and our society work. The reason why competition is such a great thing is that it creates value and innovation. almost 100% of the things you see at your desk as you read this are a result of innovation driven out of competition.
For example, lets say in a fiction town there are only two factors in buying cookies: flavor and price. If every business had the same flavor of cookies and charged the same price, consumers would have no reason to buy them one place versus another. Without competition, businesses (and the livelihood of their employees) is left up to chance. Creating competition pushes businesses to realize their potential and grow into stronger, more mature companies.
At the end of the day, when a business is working around the clock to figure out how to win, all there competition has to be doing the same or they will lose. This is the equation that brought us all the amazing things we have today like computers, iPhones, and televisions. Our goal is preserve this equation by enabling the businesses looking for a new way to compete. Customers save and explore, businesses compete and grow, and the world spins madly on.
Thanks for reading!
Check us out online and sign up for release updates:http://scannibal.com/
And follow us on Twitter:@ScannibalApp
Chris
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